“Placeholders” refer to the alternative text used in emails that will be edited based on the email context. Having exact knowledge of “placeholders” are important as you will be using them while customizing your email content. 

ReviewXpo has got three pre-set email placeholders available for review request emails. Here’s a list of them and how are they used;

[customer_name]: This one is used for the customer's full name.

[order_number]: It is used for the customer's order number.

[order_date]: As the name suggests, this one is used for the customer's order date.

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